June 9, 2017
‘I have introduced the new product in the market but don’t know how to market it- a very common statement. There are many people who utter such statements since they do not know how to promote their service effectively. If you are also one of these people, then worry not, we are here to guide you on how to promote your product effectively. Have a look:
An Exclusive Preview For Your Customer
You have launched a new product in the market, and now waiting for the customers to buy it. Who will come forward to buy it in the first place? Your old, loyal customers. But how should you market it that not only captivate the attention of the loyal but also the prospective customers? By offering them an exclusive preview of your product in the form of an online preview, pre-launch party, or an invitation to check out your newly launched product. Old customers will not leave you while new customers will approach you.
Conduct Social Media Contests
Conducting social media contests, sweepstakes and giveaways is a very common tactic that marketers use to promote their new services, and the best part is that, this trick always works. These contests connect a consumer with the brand and increase the social media fan base of a brand. It has been seen that a simple Facebook contest assembles a plethora of new fans onboard, which is too much considering the low organic reach on Facebook. Instagram sweepstakes and giveaways also provoke customers to check out your new service for free.
It is an effective vehicle for advertisement. If you don’t believe me then know that more than 80 percent of the consumers open emails from different brands, and more than 40 percent of them made their purchases last year on the basis of a promotional email. It explains why email marketing is a fantastic way to market your new service or product.
Email newsletters let your consumers sneak peek into the details of your product and other information. You can even use email newsletters as a launchpad to offer special discounts to your customers.
A giant door to huge market, Facebook, lets you market your product on a bigger scale by helping you target your audience on the basis of their gender, location, age, interest, and loads more. Facebook also helps you by providing you a broad range of ad options with respect to the type of an ad that you want to place. Not only this, it also takes care of your ad budget.