August 3, 2018
WhatsApp, the most popular free messaging app from Facebook is now going to make money for the company. Announced earlier this week, Facebook is expanding the app’s business version big time and is ready to make some major changes. The business version of WhatsApp has been under testing since last year and now it is expanding with a dedicated API for larger businesses and enterprises.
WhatsApp business allows the companies to message their customers’ various document or information like boarding passes, shipping information, and responses to customer service inquiries. It is a huge step by the company and will allow the businesses to provide comprehensive services to their customers and the companies can take immense advantage.
Another added feature to WhatsApp business is that now businesses will now be able to send modified notifications to their clients and play News Feed ads that redirect to WhatsApp chats.
These features have also opened the doors for Facebook to monetize the app and make some revenue. Though the app will still be free for casual users. WhatsApp is one the biggest available asset with more than one billion users. However, the app does not have any kind of advertising involved unlike Facebook itself.
Although some of the features and tools are still available for free, a major portion of the tools will be charged. These features include custom notifications, appointment set up messages, reminders, and overdue responses to the incoming message by customers.
Right now these services are available for only a limited number of companies but the expansion plans are quite farfetched involving all the business tycoons all over the world. An amount between half a penny and 9 cents will be charged from the companies, per message delivered to their customers. Though charged, the messages will be end to end encrypted and the customers will be able to block the businesses from messaging them.