August 17, 2018
Digital marketing depends on a variety of interesting content shared on various platforms and amongst all that content, video content is considered to be the best way to mark your presence and increase your visibility. Visual content grabs more attention than written content as the viewers find it easy to connect. All the social marketing platforms are investing more on innovating new strategies to market video content and the results they are getting after introducing new features are phenomenal.
Facebook has also introduced a new process which has enabled the advertisers to create video ads using the still images. The plug-in is quite effective as it is time-saving and easier to create. The feature will assist the brands to maximize their advertisement performance, with a less stressed out video creation. The creative team at Facebook adds lightweight motion to your stills making them less cluttered for viewing on the feed.
Utilization of Create to Convert
Facebook has listed out a few ways by which the advertisers can utilization this new process called Create to convert.
With Basic Motion, you can animate your still image with the addition of one or two elements of motion just in few seconds. A call to action CTA card can also be added at the end to achieve the desired business outcome.
Brand in motion
With Brand motion, the advertisers can bring their brand’s logo to life just in a few seconds with a CTA at the end to promote action from the visitor and increase brand recognition.
Benefit in motion
Highlight the benefit or message of your brand through the animation. It will gain take only a few seconds. The CTA can also be added to persuade the visitor for the next step.
Demo in motion:
Create demonstration in few seconds to guide your clients about your app, website, and product or featured works. These demo video can also be concluded with a CTA, in the end, to turn promotions into revenue.
According to Facebook, 69% of the brands that have tried the new techniques witnessed improved results and conversion rates.
Stills and video work better when collaborated
While you are campaigning for your brand or any product, the general idea is to use stills of the product. The range and appeal instantly increase when these images are played in the form of a video with added animations or effects. Here we are not underestimating the impression of static images especially when your focus is on a single product or want to convey a specified message. However, it is a proven fact that the images supported by a motion along with some effects will instantly increase the connectivity of the viewer — expanding the reach and influence of your brand or product.