3 Ways to Turn Customers into Influencers

June 11, 2018

These days, one of the results-oriented marketing techniques – influencer marketing – has become business people’s favorite in order to reach target audience because of its perceived authenticity among people.

They’re seen as experts in their industry, so if they like a product, consumers will be more likely to buy it.

However, top marketers believe that we can get an even more authentic feel by making the customer the influencers themselves. Here are top three ways you can make your customers the influencers.

Create a Platform for Customers to Share Their Opinions

There is no denying that reviews are almost always helpful for any customer to make a buying decision. Therefore, by providing your existing customers a platform to share their opinions will make them act as influencers for new buyers. It’s simple, if your customers like your particular service or product, they’ll want to discuss it, and by giving them such platform can easily get you more buyers.

One way to create it is by putting a call to action in post-purchase communications; it will help your customers share their hands-on experiences with your product. Moreover, by showing them that the company cares about their feedback will motivate them to take the time to share their thoughts.

Integrate Messaging in Existing Communications

Integrating messaging option will help you communicate with your customers on a regular basis; also, you can include communication parts ranging from thank you emails to pop-up contact forms, in order to let your customers know how important they are for your brand.

Many of the marketers today suggest it to startups for it being an easy, cost-effective way to reach reliable customer influencers since you are using systems that are already in place.

However, relying totally on other persons to speak for your brand can be devastating as well. You want your customers to advocate for you; however, it should be in a manner you are connected to them in a positive way and cultivating personal relationships for that matter. This helps you to gauge their interest in your services/products so as to determine if they could become a good influencer for your company.

Offer Referral Incentives

Although it’s a natural tendency for consumers to talk about the products they love. And, it is highly likely that you can leverage the advantages of customers’ feedback in order to boost your sales figures. As a matter of fact, around 81% of customers are willing to refer a brand, however, only 39% feel ready to do so.

This is where referral incentives come into play. By providing incentives to your customers when they refer your brand or products to others, you can make them speak for you for a longer period of time. There are several ways to make it happen, one being to create a loyalty program.

Author


You might also like...

How Much Does An App Cost? Know the Real Costing ...

How much does an app cost is not just a commonly asked question but on...

5 Wiz Tips to Create Original Images & Raise ROI..

Human brains are hardwired to accept what they see, hear and read. “...

Getting Started With Site Crawl..

So you have created a fabulous site, and now it’s time to crawl the ...

4 Ways to maximize your mobile marketing strategy..

It is very evident that mobile is the chief of marketing these days. C...

Tips that can help you promote your product effect..

‘I have introduced the new product in the market but don’t know ho...

How User-Generated Content Can Do Your Marketing J..

Are you having a tough time raising with engaging content to appease t...

We're bringing our marketing savvy to another Main Street.

Our team is combination of advanced technological knowledge, marketing skills and powerful imaginations.

MEET OUR TEAM

Careers

We're committed to long-term solutions that help people, businesses, and communities thrive and grow.

#IngicCares
LEARN MORE

Stay connected to the digital world