June 11, 2018
These days, one of the results-oriented marketing techniques – influencer marketing – has become business people’s favorite in order to reach target audience because of its perceived authenticity among people.
They’re seen as experts in their industry, so if they like a product, consumers will be more likely to buy it.
However, top marketers believe that we can get an even more authentic feel by making the customer the influencers themselves. Here are top three ways you can make your customers the influencers.
Create a Platform for Customers to Share Their Opinions
There is no denying that reviews are almost always helpful for any customer to make a buying decision. Therefore, by providing your existing customers a platform to share their opinions will make them act as influencers for new buyers. It’s simple, if your customers like your particular service or product, they’ll want to discuss it, and by giving them such platform can easily get you more buyers.
One way to create it is by putting a call to action in post-purchase communications; it will help your customers share their hands-on experiences with your product. Moreover, by showing them that the company cares about their feedback will motivate them to take the time to share their thoughts.
Integrate Messaging in Existing Communications
Integrating messaging option will help you communicate with your customers on a regular basis; also, you can include communication parts ranging from thank you emails to pop-up contact forms, in order to let your customers know how important they are for your brand.
Many of the marketers today suggest it to startups for it being an easy, cost-effective way to reach reliable customer influencers since you are using systems that are already in place.
However, relying totally on other persons to speak for your brand can be devastating as well. You want your customers to advocate for you; however, it should be in a manner you are connected to them in a positive way and cultivating personal relationships for that matter. This helps you to gauge their interest in your services/products so as to determine if they could become a good influencer for your company.
Offer Referral Incentives
Although it’s a natural tendency for consumers to talk about the products they love. And, it is highly likely that you can leverage the advantages of customers’ feedback in order to boost your sales figures. As a matter of fact, around 81% of customers are willing to refer a brand, however, only 39% feel ready to do so.
This is where referral incentives come into play. By providing incentives to your customers when they refer your brand or products to others, you can make them speak for you for a longer period of time. There are several ways to make it happen, one being to create a loyalty program.